Category: Editing Tips

Couples want to remember every second of their special day — that’s where you come in. While they’re dancing the night away, cutting the cake and sneaking tender glances at one another across the room, you’re slipping through the crowd, stealthily capturing it all. 

The best videographers constantly learn new styles, embrace new techniques and put in their all to match their final video with the vibe of the wedding and couple. An excellent way to expand your repertoire is to explore making cinematic wedding videos. 

What Are Cinematic Wedding Videos?

Brides.com identifies five types of wedding videography styles:

• Cinematic
• Documentary
• Traditional
• Storytelling
• Vintage 

While all these styles have their attributes, only one makes the couple feel like they’re watching a polished film. Cinematic wedding videos are luxurious, purposeful and full of spectacle. They’re distinguished by carefully selected music, a balanced mix of short and long shots, stunning aerial views, slow-motion clips, and intimate close-ups. Balancing the couple’s story with these more creative elements is the key to unlocking a cinematic wedding video as precious as sapphire. 

Cinematic Wedding Video Tips

These tips can help you create a crystal-clear wedding video. 

4 Tips for Preparing for the Shoot

Creating a beautiful cinematic video starts with practical preproduction planning:

1. Discuss the vision with the couple: Meeting with the couple establishes their goals and ensures your visions harmonize. You can ask them for samples of videos or shots they love and discuss music, coloring, filters and video length. 
2. Contact the wedding locations and vendors: Know where you can and cannot film before sitting down to create a storyboard. This is especially important if the couple is getting married in a church, as churches often have specific rules restricting where you can film. 
3. Storyboard and identify the story you want to tell: Think of your storyboard as your blueprint. You can plan specific shots, such as an aerial view of the venue, wide shots of the couple’s first dance, close-ups of their faces as their friends make toasts, and a final cinematic shot of their hands intertwined on the way out of the ceremony. Also, find the story you want to tell. For example, will your video be chronological, or will you take a different approach?
4. Prepare for low-light and other nonideal conditions: Try as they might, couples cannot control the weather on their wedding day. If rain changes the lighting — or causes the wedding or reception to move indoors — you have to be prepared. 

4 Tips for the Day of the Wedding

On the day of the wedding, consider these tips for a successful shoot: 

1. Get enough shots: While you’ll have to whittle them down at some point — more on that later — you’ll want more than enough shots going into post-production. 
2. Slow down in the right parts: Maybe you’ll slow things down during the aisle walk to see each partner’s face, catch them getting into a car after the wedding or sneak in a close-up of them feeding each other cake. Plan ahead so that you can film these clips at a higher-than-normal frame rate setting, like 120 frames per second (fps). During editing, you can stretch the footage back out to the normal 24 fps.
3. Rely on tried-and-true composition techniques: A skilled editor can seemingly work magic on raw footage, but there is a line. The best edits result from high-quality footage. Remember the rule of thirds, leave the right amount of headroom, avoid awkward cropping and use symmetrical shots wisely to direct viewer attention. 
4. Shoot with the edit in mind: Make things easier for yourself or your editor by planning your shots, shooting with transitions in mind, keeping camera settings consistent, investing in high-quality audio equipment and remembering the story at the heart of your video. You can also vary the cuts. Hard cuts are effective, but you can also shake things up with crosscuts, J-cuts, L-cuts or match cuts. 

5 Tips for Editing Your Footage

Editing is one of the major factors that differentiate cinematic wedding videos from other styles, such as documentary-style videos. Documentary videos take a simpler, “hands-off” approach to editing, while cinematic videos are lush and story-driven. Here are some tips for editing a cinematic wedding video: 

1. Strike the right balance with special effects: Cinematic wedding videos typically involve more special effects than traditional or documentary filming styles. However, too many can make a film feature gimmicky, unbalanced or overly busy. Use black-and-white filters, time lapses and drone footage wisely to strike the right emotional chord without overdoing it. 
2. Edit out unnecessary footage: You may love each second of your footage, but not every second has a spot in the final product. Thanks to their film-like nature, cinematic wedding videos are often longer than other styles, but you’ll still have to make those tough editing decisions. 
3. Choose music wisely: Music is a powerful tool for taking a video from footage to film. Of course, there’s still something to be said about not overdoing it, but the right music can set the mood, establish the atmosphere and tie everything together. You can also ask the couple during the planning stages if there are any songs they want to be included in the video and let those choices influence the storyboard, the shoot and the edit. 
4. Use a mix of short and long shots: Keep things engaging and add balance by editing varied shot lengths together. For example, bookending a longer shot of a bride walking down the aisle with shorter shots of her mother helping her with her veil and her fiance’s face right as they come together can add the appropriate gravitas to the aisle walk. 
5. Outsource editing to an expert editor: Editing is a time-consuming task that requires a high level of detail and precision. If you’re booked every weekend with weddings for the foreseeable future — or just want that professional touch — consider working with an expert wedding video editor. They’ll strive to understand and accentuate your style while ensuring all those hidden smiles and stolen touches make it into the final product. 

Add Some Sparkle to Your Cinematography With Uncut Gems

The perfect wedding video is many things. It’s satisfyingly emotional, perfectly romantic, powerfully evocative and an amazing time capsule of a once-in-a-lifetime day. When you want to ensure the edit is as stunning as your footage, you can trust Uncut Gems. 

We edit narrative feature films that incorporate music, dialogue and natural audio from the day to tell the complete story of the wedding. You can tailor your editing package to suit your needs, and we’ll also pair you with a dedicated account manager and an expert editor to ensure clear communication and a cohesive edit. Create your free account to register with Uncut Gems today!

Editing a wedding video to give your clients the amount of content they want within their expected timeframe can be a challenge. Many wedding videographers are unsure about how long their final cuts and turnaround times should be. 

From backing up the raw footage through sorting and editing to exporting the final cut, many variables impact how long post-production takes. Timing becomes even more complex during peak season when you’re managing a backlog from all the other weddings you’ve shot.

This article will help you manage client expectations for wedding video lengths and turnaround times while streamlining your process for faster results.

How Long Does a Wedding Video Take to Edit?

Although a videographer can edit a typical wedding film in about two weeks, two to three months is the normal turnaround time from the wedding day to exporting the final product. The difference between the actual editing time and the total turnaround time typically comes from backlogs that wedding videographers must work through from the previous season’s weddings.

Factors Influencing Turnaround Time

Though the average turnaround time for wedding videos is two to three months, several factors can impact how long it takes you to edit and return a given video. These include:

• Backlog: The longer your queue of videos to edit is, the longer it will take you to turn the latest one around.
• Wedding timing: Your backlog will likely be smallest in Spring and largest in Fall, so videos you shoot during or shortly after Fall will take longer to finish editing.
• Amount of footage: More footage can ensure you have the shots you need but may take more time to sort through.
• Quality of footage: Better raw footage needs less work in post-production. For example, if you find lighting issues in shots you need to use, you’ll spend extra time fixing these.
• Equipment and software: The capabilities of your camera, lenses, computer and editing software can all impact how long editing takes you.
• Video duration: The length of the final wedding video helps determine how long the editing process will take. Longer videos take more time to edit, though choosing the right footage for short ones can also be time-intensive.
• Video style: Some stylistic effects clients request take longer to edit. Your personal wedding videography style may also be more or less editing intensive.
• Personal circumstances: Wedding videographers are human, too! Life happens, and sometimes personal situations cause delays in your workflow.

How Long Should a Wedding Video Be?

Common wedding video lengths range from less than a minute to around 90 minutes. The range is so broad because there are different styles of wedding videos, each with a different average length. It’s important to be clear about the types of videos you offer and the duration your clients can expect from each.

Here’s a quick guide to the main types of wedding videos and how long the average final cuts are for each type. Some wedding videographers offer other options like full footage of the ceremony, speeches, reception, or multiple lengths of highlight films for clients to choose from. Different brands also describe these video types with different names. The following list will give you a good idea of how to structure your offerings and where to set client expectations:

• Teaser: A teaser or trailer video usually lasts for a minute or less. Some videographers release this early to get the couple excited for a longer video in the works. You could also present this as a social media edit.
• Highlight film: A typical wedding highlights film lasts two to six minutes. Some videographers break this category into two to four and four to six-minute options. It condenses the day’s key moments and most beautiful shots into a compact package.
• Extended or narrative highlights: Many videographers present an option between their standard highlight video and their feature film edit. This could be an extended or narrative highlight film. An edit in this category will likely run for six to 10 minutes.
• Feature film: A feature film is a cinematic edit that tells the wedding day’s story. Shots may or may not be in chronological order. The standard duration for these films is 16 to 20 minutes.
• Documentary edit: This is a long edit that includes at least the entire ceremony and main events from the reception from start to finish. Often, shots of the bridal preparations are also shown. A documentary edit could be anywhere from 30 to 90 minutes.

Five Tips to Balance Turnaround Time, Length and Quality

As a wedding videographer, your business grows when you complete as many high-quality videos as possible that meet or exceed your client’s expectations. But it can be tricky to balance faster turnaround times and expected video durations with your high standards as a creator. Here are five tips to give customers what they want, when they want, while preserving your work’s quality:

• Standardize offerings: Have a few standard wedding film types with set durations for clients to choose from. You’ll know what to deliver and your clients will know how long your wedding videos are.
• Communicate timelines: Communicate your turnaround times clearly on your website and during your client onboarding process. If you run into any delays, be proactive about letting your client know. 
• Pad your turnaround: Set slightly longer turnaround times than you think you’ll need to avoid over-promising.
• Consider seasonality: You’ll be much busier and have more of a backlog at some times of year than others. You can manage this by offering shorter turnaround times in quieter months or setting higher prices for your busiest months.
• Outsource editing: Outsource some or all of your video editing to a professional editing partner. This can clear your backlog so you can complete more videos with shorter turnaround times or charge more for returning videos faster than other wedding videographers. Outsourcing is especially effective when you’re trying to keep up and maximize your earnings during peak wedding season.

Achieve Faster Turnarounds With Uncut Gems

Outsourcing your editing is a top strategy for accelerating your turnarounds, streamlining your workflow and scaling your wedding videography business. Choose Uncut Gems to carve out the diamonds from your raw footage while you move on to more clients, more earnings and better work-life flexibility.

The professional wedding video editors at Uncut Gems are dedicated to delivering fast, quality edits from your wedding footage. We pay attention to your editing style requests and focus on upholding your quality standards while speeding up your turnarounds so you can focus on filming and growing your business.

Our standard edits include:

• Instagram edits (1 minute)
• Highlight edits (2-3 or 4-6 minutes)
• Narrative highlight edits (6-8 minutes)
• Feature film edits (16-20 minutes)
• Documentary edits

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